A Post Graduate Diploma in Marketing Management (PGDM) is a two-year program that teaches students the skills to become marketing professionals and cover a variety of topics, including, Product development and design, Brand and product management, Marketing services, Customer and business relationship management, Digital marketing, Strategic marketing planning, Marketing analytics, Sales and distribution, Customer experience management. The program is ideal for students who look for hands-on training in strategic and data-driven skills in the marketing domain. The program equips students to solve the ever-changing marketing challenges that businesses confront globally in innovative and practical ways. The PGDM Marketing program will be helpful to students who have already chosen their area of specialization and will provide them the right direction in their professional growth toward a career in marketing. 

Electives (Marketing Management)
•    Brand Management
•    Business to Business Marketing
•    Buying & Merchandising
•    Category Management
•    Consumer Behaviour
•    Customer Relationship Management
•    Digital & Social Media Marketing
•    E-Retailing
•    Event Marketing
•    Integrated Marketing Communication
•    International Marketing
•    Mall Management
•    Marketing and Creativity
•    Marketing Research
•    Pricing
•    Product & Innovation Marketing
•    Retail Franchising
•    Retail Store Operations
•    Rural Marketing
•    Sales and Distribution Management
•    Services Marketing
•    Supply Chain & Logistics Management
•    Visual Merchandising